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Discover Scotland

Embrace Authentic Scotland: Stay, Eat, and Explore Beyond the Ordinary

As summer awakens, we invite you to embrace our new summer campaign, “Embrace Authentic Scotland: Stay, Eat, and Explore Beyond the Ordinary.”


Discover Scotland’s True Essence

Scotland is where picturesque landscapes meet vibrant community culture, rich culinary heritage, and warm-hearted people.

Beyond stunning scenery, it embodies authenticity, inviting visitors to develop meaningful connections with nature, culture, and community. Whether seeking profound escapism, a connection with the local environment and people, or simply indulging in family fun and delicious local cuisine, visitors crave authentic experiences that transcend mere observation.

Picture This

Imagine arriving at your charming self-catering holiday accommodation, where the freedom to unwind and truly immerse yourself in the local area awaits. Picture leisurely days spent exploring the community that surrounds you, at your own pace.

Embrace the opportunity to engage in local events, savour local produce, take unhurried strolls, and explore off-the-beaten-track – all without the pressure of a hectic itinerary or the need to travel far. Here, relaxation and exploration blend seamlessly, allowing you to create cherished memories and connect deeply with your chosen environment, whether in the city, the countryside, or along the coast.

The Essence of Embrace Authentic Scotland

Embrace Authentic Scotland centres on the concept of slow exploration and the leisurely pace of self-catering holidays. We invite you to explore Scotland’s lesser-known corners at your own pace.

The campaign will help you tap into local knowledge before and during your self-catering holiday to build deeper, more meaningful connections with your chosen destination. You will be inspired to create lasting memories and forge bonds with Scotland’s local communities as you explore “Beyond the Ordinary.”

What Awaits You

Indulge in the authentic Scottish experience, from browsing local farm shops for seasonal produce to craft the perfect meal or pack a picnic for one of the scenic local walks. Immerse yourself in the rich culture and history of your chosen destination, with the option to join community events like the Highland Games or perhaps explore the local craft market at your leisure.

Whether you desire a romantic coastal getaway for two or seek a family activity break with your beloved pet, Embrace Authentic Scotland aims to offer plenty of inspiration and local charm:

  • On the Doorstep: Discover local walks, experiences, and adventures waiting just beyond the front door.
  • Off the Eaten Path: Explore local recipes, regional foodie trails, and indulge in Scotland’s unique food and drink from farm shops to food markets and festivals.
  • Highland Games and Local Festivals: Discover local Highland games, events, and festivals – your guide to summer and beyond.
  • Autumn Adventures: Embrace the cosy vibes of autumn with wildlife tours, snug accommodation, and crackling fire pits, perfect for a bit of ‘coorie’ comfort.
  • Discover Haunted Scotland: Explore Scotland’s spooky side with ghost tours, haunted legends, and offbeat historic sights.
  • Taste of the Season: Enjoy seasonal recipes, local markets, and festivals, as well as farm-to-table experiences, celebrating Scotland’s harvest and the dedication of local producers.
Follow the Authentic Scotland Journey

Join us on this journey of authenticity and charm with Embrace Authentic Scotland – your guide to an unforgettable self-catering experience in Scotland. From Edinburgh and Glasgow to the Highlands, islands, and Scottish Borders.

Share your inspiration, tag us, and let the world know how special Scotland is, especially when you take the time to slow down and embrace the leisurely pace a self-catering holiday offers.

Ready to experience Authentic Scotland?

Whether it’s wildlife breaks for a nature escape or luxury holiday cottages nestled in the heart of the Scottish Highlands for adventurous activity breaks, Scotland offers a diverse range of accommodations to suit every traveller’s taste and preference.

Book your Scottish self-catering experience now, and don’t forget to take advantage of our summer offers, and embrace the freedom of booking late availability for spontaneous getaways, making the most of your Scottish adventure!

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Embrace the magic of Scotland this summer and beyond. Stay, eat, and explore the authentic way!

Photo Credits (In order of appearance):  VisitScotland / Kenny Lam,  Visit Falkirk, VisitScotland / PRImaging. | VisitScotland / Kenny Lam, North East 250 / Damian Shields, VisitScotland / Luigi Di Pasquale. | VisitScotland / Stuart McClay,  VisitScotland / Paul Tomkins, VisitScotland / Kenny Lam


EmbraceScotland is powered by the Association of Scotland’s Self-Caterers


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EmbraceScotland is powered by the Association of Scotland’s Self-Caterers


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