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Matthew Haggis, Vice Chair

Emma Gibb, Marketing Administrator

David Smythe, Chairman


EmbraceScotland is a unique selection of 100% quality assured self-catering accommodation across the whole of Scotland.  The 2,000-plus EmbraceScotland properties are provided by the members of the ASSC (Association of Scotland’s Self Caterers), which is the key sponsor of #TasteYeBack.  We created the event in order to demonstrate that self-catering in Scotland is the ideal accommodation option for those who want:

  • Freedom
  • Independence
  • Quality
  • Choice
  • Authenticity

Interesting Facts About Us

EmbraceScotland helps the visitor to discover the quality and variety of self-catering accommodation in Scotland.  Interesting facts include:

  • 100% Quality Assured accommodation – official, inspected stars awards for all properties
  • You book direct with the owner – you know who you’re dealing with and save money
  • We have unique tips from the locals – known as Owners’ Secrets
  • We integrate guidance on Scotland’s areas and activities through extensive social media coverage
  • We have led the way in ensuring quality in Scottish self-catering for over 30 years
  • To help visitors plan their trip to Scotland, we have an in depth focus on one region a month in our blog, newsletter and social media (forming a great collection of tips, photos and videos!)
  • We have a section of holiday ideas which rotate on our home page, taking visitors straight to the holiday they’re looking for
  • Our Pinterest boards are made up of photos taken by our Marketing Administrator (who enjoys being a tourist in her home country!)