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About Us

Embrace Scotland is operated by The Association of Scotland’s Self-Caterers

ASSC LogoFounded in 1978, the ASSC is the only trade body working exclusively for the owners and operators of self-catering businesses in Scotland, with holiday properties ranging from cottages and chalets to flats, lodges and castles.

The ASSC is committed to the principles of quality – comfort, cleanliness, courtesy and efficiency, with overall high and consistent standards of self-catering.  All the properties displayed on the EmbraceScotland website have been independently quality assured by the official Scottish Government-backed tourism organisation, VisitScotland.

We are not a booking agent and cannot check availability for you, or book accommodation.

With EmbraceScotland you book directly with the owner!

To contact the ASSC click here.

Who can join

To achieve its aims and in order to speak for the whole industry, the ASSC seeks members from all quarters of the sector: owners of single properties; operators making a full or second income from their holiday home business; owners who also let through agencies; and operators of large self-catering complexes.

To have their properties promoted on embracescotland.co.uk, ASSC members are required to be Quality Assured by a recognised Quality Assurance scheme. At the moment, the only independent national scheme for self-catering is that run by VisitScotland, awarding ‘STB Stars’ and other awards.

The Association also represents and works on behalf of all those involved in self-catering, including those who choose not to join the Quality Assurance scheme. They pay a reduced subscription and receive all the Member benefits apart from marketing.  These members are not featured on this website.

For more information about joining the ASSC click here.